What Is High-Ticket?

And why would someone who already works full-time even care?

If you already have a full-time job, the last thing you probably want is another job after your job.

That is what made me curious about high-ticket.

Not the name. Not the big income numbers you sometimes see online.

It was one simple question:

If I only have a few hours outside work, does what I sell matter?

It does.

What does high-ticket actually mean?

High-ticket simply means selling a higher-priced product or service.

It is not one company or one type of business.

You already see higher-value sales every day: real estate, vehicles, consulting, software, professional equipment and other expensive products or services.

Different businesses. Same basic idea:

One successful transaction can be worth more.

There is no single price that automatically makes something “high-ticket.” What counts as high-ticket can depend on the industry and what is being sold.¹

Why does that matter when my time is limited?

Because you only have so many hours.

So look at this:

The same $1,000 can require very different numbers of successful transactions.

That matters when your available time is already competing with work, family and everything else in life.

But there is a catch.

Fewer sales does not mean easier sales

Think about your own buying habits.

You might buy something for $20 without thinking very long.

But if something costs thousands of dollars?

Now you probably have questions.

Is it worth it?

Can I trust the company?

Do I really need it?

What exactly am I getting?

Higher-value purchases can involve more research, trust, evaluation and a longer buying process.¹

So high-ticket does not remove the work.

It changes the size and often the buying process of the sale.

Do I have to create my own product?

No.

You could create your own higher-priced product or service.

Or, depending on the business model, you could market or sell something another company has already created.

There is a small similarity here to a franchise.

A franchise owner does not create the brand and entire business system from zero.

Some other business models share that one idea: you may work with an existing company, product or system instead of creating everything yourself.

But the comparison stops there.

That does not make the business a franchise. A franchise is a specific business relationship with its own legal criteria and responsibilities.²

What would I actually do?

That depends on the business.

You might advertise or create content. You might find interested people, answer questions and follow up.

You might make the sale yourself, or someone else might handle part of the sales process.

But customers still have to come from somewhere.

And you can do the work and still make no sale.

That is why I would be careful with anyone promising easy or guaranteed income.

The U.S. Federal Trade Commission says marketers of money-making opportunities must be able to support earnings or lifestyle claims. It also warns that unusually successful results from a small number of people do not, by themselves, show what others are likely to earn.³

So, is high-ticket worth it?

The price alone cannot answer that.

Before giving any business my evenings, weekends or money, I would want to know:

What am I selling?

Who actually buys it?

How are customers found?

What will I actually have to do?

What does it cost to start and continue?

How exactly do I get paid?

What happens if I make no sales?

And then I would ask the question that matters most:

If this works, could it eventually give me more control over my time, or am I simply creating another job?

Because if you already work enough, another job probably isn't what you're looking for.

You're looking for an option that could eventually give you more choice over your time.

And before giving that option your evenings, weekends or money, it is worth understanding exactly what you are getting into.

The 3-Minute Side Business Decision Guide